Should you have your own site? Or stay on Etsy? In this video series, I’m going to help you make that decision, and today, I’m going to share with you the pros and cons of both Etsy versus your own website.

Before I dive in, you first have to understand that Etsy and your own site are completely different models, in a way, because Etsy is a marketplace filled with hundreds of thousands of other shops, just like Amazon and Ebay and it’s completely powered by a search engine where people type in stuff that they’re looking to buy, like, floral tea towels, and then Etsy gives the person a huge list of floral tea towel products from all the different shops that have them. Whereas your own website is a standalone site, and if you go with something like Shopify, which I recommend that you do, Shopify is just an ecommerce platform. It’s merely a site builder that makes setting up your own website that people can shop on, so much easier.

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