On today's episode of Empire, Jason Yanowitz and Santiago Roel Santos are joined by Li Jin and Jesse Walden of Variant. Bringing their specific expertise on the creator space, Li and Jesse discuss what it means to form a crypto creator economy that not only supports quality content but attracts players to actually invest in the concept. With Jason and Santiago, they cover mainstream adoption, NFTs, what it means to be an owner, and more.

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Timestamps
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00:00 Intro
01:38 Defining the Creator & Ownership Economy
06:24 Why Now?
11:16 The Transition
16:21 Decentralized Social Platforms
20:21 Crypto Native Networks
34:36 Paraswap Ad
35:54 Reaching Mainstream Adoption
40:21 Does Everyone Want To Be an Owner?
44:20 How Web3 Affects Content Creation
49:02 Progressive Decentralization
54:58 NFT Communities
1:02:18 NFTs vs Fungible Tokens
1:08:50 Social Tokens
1:13:15 Retention and Distribution
1:16:34 How To Get Involved