On this week's unfiltered video version of Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box office. Finally, he makes a prediction about where Snap is headed given continued weakness in the digital ad market.

Timestamps:
00:00 - This week's number
00:57 - Today's episode
01:50 - Market Vitals/Headlines
15:42 - Twitter rebranding as “X”
30:57 - Mattel & Barbie
38:40 - Digital Advertising
44:14 - Prediction
44:24 - Week Ahead


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