On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.

We hope you enjoy!
______________________________________________

⏰ Timestamps for this video:
0:00 Introduction
0:54 Andrew Bentley Videographer
2:32 The importance of video pre production
3:27 The client meeting - understanding the goal/brand
5:02 How do you deal with things you can’t control (public in shots)?
6:25 How do you make sure you’re capturing your client’s vision in your video?
7:21 Capturing the clients’ brand in their spots
8:28 How to push the envelope with clients and explore unique ideas
9:14 What are popular client requests these days?
10:05 Switching between platforms from social media to traditional tv
10:48 What are some new trends/developments in video/audio
12:49 How will AI affect video production?
14:09 How visual effects artists are using AI.
16:26 How AI can help our creative processes as videographers
17:10 Making video for shorts, tiktok, reels etc… (under 3 min)
19:26 Transitioning into videos without sound, focused on typography
20:29 Why videos without Voiceover work so well and are budget friendly
21:42 TIP 1: Post often and make sure your first few seconds have several changes
22:47 TIP 2: Cut your video up based on arcs in your story (intro, quest, conflict, resolve)
24:07: TIP 3: Make sure your videos are relevant relatable and shareable
24:50 Finding the right audience
25:30 How do you find out your client’s audience?
26:35 Favorite piece of gear and why
29:18 What are your favorite aspects of your job as a videographer?
30:57 What is it like shooting video at the beach?

SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.

CONNECT WITH US:
↪︎https://www.gosokal.com/contact/
Reach out & make a connection today!

SUBSCRIBE TO OUR PODCAST:
↪︎https://open.spotify.com/show/0fL2rnA...
Spotify
↪︎https://podcasts.apple.com/us/podcast...
Apple Podcasts

📱 Follow Sokal On Social!
↪︎Instagram   / go_sokal  
↪︎Facebook   / go.sokal  
↪︎linkedIn   / 980193  
↪︎Twitter   / go_sokal  

Connect with Actify!
↪︎On the web https://actify.com
↪︎Facebook   / actifyinc  
↪︎Twitter   / actify_inc  
↪︎linkedIn   / actify-inc  .
↪︎YouTube    / @actifyinc  

About this video:
In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.

#commercials #videoproduction #branding