Pontiac referred to the tenth generation Bonneville as “luxury with attitude.” Being significantly revamped with advancements in design, engineering and technology, the Bonneville served as the flagship sedan for the Pontiac division. Being available in three flavors, the Bonneville was able to appeal to a wide range of demographics. There were more conservative versions offering a comfy ride and more pumped-up versions offering more power and balanced handling to performance-minded individuals.