Managing Through Crisis: How To Market During COVID-19
Harvard Business School Harvard Business School
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 Published On Apr 30, 2020

Hey brands! This is NOT the time to go dark—your customers want (and need) to hear from you now more than ever. During this make or break time for brands, Professor Jill Avery and CEO of Edelman CEO Richard Edelman, share what consumers want from brands during the pandemic and what marketers can do to successfully connect and educate customers.

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