Wearing his heart on his sleeve and keeping his family close to his heart are both important to Peter Sandor. Until recently, Peter was Managing Director of a Launceston family-owned and run wholesale company specialising in the tourism industry. "My grandfather, Sim Crawcour, was an amazing person that everyone got along with. When my father came into the business in the 1950s, he expanded it. I started as a part-time storeman, then a salesman, to general manager and then 36 years later became Managing Director. By that time, we owned and operated 11 retail outlets with our wholesale business supplying throughout Australia and New Zealand.” The plan was for the business to stay in the family, but then Covid hit which decimated the tourism market. After regrouping and having their best year ever, Peter received news of cancer - for the second time! Peter shares his story of remaining positive as he witnesses his world crashing around him. Peter Sandor, until recently, was the Managing Director of Sim Crawcour Pty Ltd, a family-owned and run business which has existed for almost 100 years, named after its original owner Simon Crawcour, back in the mid-1920s. The origins of the business were mainly as a manufacturer’s agent, selling items as diverse as clothing and jewellery to retail shops in Tasmania. In the early 1950s Mr Crawcour’s son-in-law, John Sandor, entered the business and saw opportunity in direct importing for the general and souvenir retail trade. In 1983, Peter, John Sandor’s son, commenced working in the business and ran the company as General Manager for 35 years prior to becoming Managing Director. Peter is a natural leader and manager and has done his family and community extremely proud and in what he and the business has achieved. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx