Kani shawls can cost thousands of dollars. From shorn sheep, to final product, each shawl can take up to 2 years to make.

For Sajjad Ahmad, making these shawls is more than just a job — it’s a family identity. For generations, his family living in the small town of Kanihama, located in the Budgam district in the Indian-administered region of Jammu and Kashmir, has created hand-knit masterpieces. These pashmina creations, fashioned from the dyed wool of goats from the nearby Ladakh region, are so central to the village that they’re woven into the village’s very name.

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