Discover the dynamic duo transforming monetization for publishers! Unleash the power of Prebid and Google Ad Manager (GAM) to supercharge your ad revenue without compromising user experience.

Prebid, the open-source header bidding solution, puts real-time competition at your fingertips, allowing publishers to maximize ad slots. Meanwhile, GAM seamlessly orchestrates the delivery of winning bids, ensuring optimal results.

👉 In this video, we'll guide you through the step-by-step setup of Prebid within GAM, sharing insider tips on monitoring and optimizing to unlock the full potential of this game-changing partnership.

🔗 Dive into the world of advanced ad monetization and stay ahead in the ever-evolving landscape of digital advertising. Don't miss the revenue-boosting opportunities – watch now and take your ad strategy to new heights! 💡💰 #AdTech #DigitalAdvertising #Prebid #GoogleAdManager #RevenueOptimization #GAM #Headerbidding #prebidsetup

00:00 Introduction
00:17 What is Prebid?
01:22 What is Prebid.js?
01:50 How does Prebid work with Google's Ad Server?
02:54 Prerequisites for Prebid GAM Integration
03:43 Creating Key Values for Prebid in GAM
05:54 Prebid Setup in GAM
08:00 Targeting for Prebid Line Items
09:59 Add a Prebid Creative
11:19 How to Duplicate Ad Creatives and Line Items in GAM
12:30 Analyze and Monitor Prebid Performance
14:55 GAM Reports
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Visit our blog for more information:

What is Prebid?
➡️ https://setupad.com/blog/what-is-prebid/

Setup Prebid in Google Ad Manager
➡️ https://setupad.com/blog/setup-prebid...

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Music in this video from bensound.com