All product teams have good intentions, but some products still end up failing users. So what can we do about it? In this lightning talk, Ilona Posner will introduce the keyhole metaphor and its war stories. She’ll show us how to communicate to senior management the pitfalls of making assumptions, taking short cuts, and proceeding ‘as planned’ without applying better insights to maximize the user experience. Ilona will discuss:
-Why products fail when we forget our users
-What tools will prepare you to deliver exceptional experiences
-How we can explain, predict, and address UX design challenges

Check out more at https://connected.io/elevate

Connected is a product development firm located in the heart of Toronto. We partner with the world’s leading organizations to build software-powered products that are enjoyed by millions of users globally. You likely have our clients' apps on your homescreen, their smart products in your home, or wear their devices every day to stay connected. https://connected.io

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