We met Eric at his office in Oakland, CA
and asked him what made him fall in love with the wheel, his answer:

" Design execution and aesthetics. I like the pedal-assist approach and how it can work with any bike. Feels like biking for my commute.....but with superpowers. Blends in a bit more than a big electric bike (or at least I thought it would ) - I get stopped now every time I ride it..."

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