Why do some companies and people have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?

Community is taking center stage at organizations across the world. With traditional marketing techniques reaching a saturation point and products appearing to differ very little, a thriving community can become your single greatest asset by acting as a force multiplier for your business and also enabling you to stand out in a fragmented market.

However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and most importantly become the catalyst for massive change and impact.

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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