Published On Apr 8, 2021
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Britt Caldwell, Director, Community and Events at Webflow
speaks at CMX Summit 2020.
Building a passionate community for your company all starts with an earnest conversation about what you’re hoping to achieve. The intricate world of community marketing can be incredibly inspiring, occasionally challenging and hugely rewarding, if it’s driven and supported by an organization that truly cares about its end users. Chief Customer Officer Amanda Kleha details Figma’s four-stage approach to community-led growth, sharing stories of what’s worked, what hasn’t, and lessons learned along the way. This session offers practical advice to founders, product leaders, and go to market executives on how to employ a community and customer-led growth strategy.