Flour Power explores how milling made Minnesota. The story charts the growth of wheat farming, the harnessing of water power, the founders of the flour milling industry, and the expansion of the industry into global purveyors of industrialized food products.

03:02 The Land of Wheat
04:16 Cargill and Peavy Milling
07:27 Cadwallader C. Washburn
08:38 The First Flour Mill, Washburn A Mill
09:15 Charles Pillsbury
09:42 The Birth of the Pillsbury Company
09:56 Competition of Flour in Minnesota
10:45 New Wheat Processing Technology
13:32 Milling Industry Boom
14:19 Why is Milling Dangerous?
14:42 Washburn A Mill Explosion of 1878
16:49 New European Process
17:55 1881- Minneapolis is the Milling Capitol of the World
18:57 The Marketing and Advertising of Flour
22:09 Funding Minneapolis Organizations and Parks
24:10 Class Struggles
24:51 Farmers Organize
28:47 The Citizens Alliance Forms
30:09 The Invention of Puffed Rice
35:26 Quaker Cereal
37:50 Cream of Wheat Launches
39:52 James Ford Bell Innovates
41:25 Wheaties Cereal
42:16 Washburn starts WCCO Radio
42:38 First Ever Commercial Radio Jingle - for Wheaties
44:17 General Mills is Created
46:28 Breakfast Cereals are Loved Worldwide
47:44 Who is Betty Crocker?
51:23 The Pillsbury Bake-Off
53:19 The Milling Family Philanthropies
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Education Resources:
Minnesota’s Milling Industry: https://tpt.pbslearningmedia.org/reso...
Minnesota’s Economy Yesterday and Today: https://tpt.pbslearningmedia.org/reso...

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