Published On May 24, 2019
While the Asian market has traditionally been dominated by core strategy and pvp-multiplayer RPG’s, the current western trend of hypercasual snack-sized content is sweeping Asia, fuelled by a maturing advertising industry and increasingly global-oriented market. JoyPac's COO Allison Bilas will uncover why this trend is emerging and give game developers key insights from launching 10+ games in the market this year.
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