How can you increase conversions across multiple devices? Anna Dahlstrom, a CXL Institute Instructor, discusses how you can use storytelling to craft higher converting multi-device experiences.

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We are now living in a multi-device world. So how, as marketers, do we craft the 'right' message and experience in this context?

In this free webinar, you'll learn how to use storytelling principles and tools, alongside conversion and growth optimization approaches, to create higher converting cross-device experiences.

Understanding and optimizing for this cross-mobile experience by what matters to the specific user, at specific points in time is more important than ever.

You will learn how to:

- Use Storytelling to Craft Higher-Converting Cross-Device Experiences

- Set the right KPIs and measure the right metrics.

Connect the data back to the experience.

Create the right multi-device experience and content, from the beginning.


About Anna Dahlström

Anna is a Swedish UX designer, speaker, and coach who's been based in London since 2006. She’s also the founder of UX school UX Fika and the author of the upcoming book Storytelling in Design by O’Reilly.

Over the last 17 years, she's worked as an Experience Lead and freelance UX designer across a large variety of brands, companies, and projects. She currently helps startups, individuals, and companies with UX related matters through coaching, mentoring, in-house training as well as through UX Fika events.