How to handle "Sell me this pen" in B2B sales using Gap Selling, Sandler Training, and Chris Voss sales methods.

Sales is all about asking the right questions and uncovering pain that your solution can solve.

Key insights

💼 Asking questions to understand the customer's needs and pain points is an important step in selling a product.

💡 The size of the pen can affect its comfortability and cause sores on the hands.

💰 Not taking notes during client meetings can lead to losing valuable clients and potentially missing out on significant financial opportunities.

🤝 The speaker appreciates ambition, emphasizing the value of driven individuals in the sales industry.

💡 The most important thing in selling a pen is to address the customer's comfort and needs rather than focusing on the product's features and specifications.

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