What are the 3 worst digital marketing fails of 2023 so far? As we enter the third quarter, it's interesting to reflect on what has worked (and what hasn't!) in the world of digital marketing.

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First up on our list is the much talked-about Super Bowl commercial by a massive candy company, which leaned a little too heavily into humor and creativity.

Next, we'll explore the poorly-directed marketing produced by a big Hollywood cinema corporation. We'll see how they failed to target the correct audience while simultaneously not playing to their base customers.

Finally, we'll take a close look at a popular beer brand that launched an influencer campaign about a sporting event that barely mentioned sports.

There are valuable lessons to be learned from these failures for marketers and entrepreneurs alike. By examining these missteps, we can gain a deeper understanding of what not to do in our own digital marketing efforts.

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