Suzuki Hayabusa Assembly line - Hamamatsu plant Japan Suzuki Motorcycles
The Suzuki GSX1300R Hayabusa is a sports motorcycle made by Suzuki since 1999. It immediately won acclaim as the world's fastest production motorcycle, with a top speed of 303 to 312 km/h (188 to 194 mph).

In 1999, fears of a European regulatory backlash or import ban[6][7][8][9] led to an informal agreement between the Japanese and European manufacturers to govern the top speed of their motorcycles at an arbitrary limit starting in late 2000.[10] The media-reported value for the speed agreement in miles per hour was consistently 186 mph, while in kilometers per hour it varied from 299 to 303 km/h, which is typical given unit conversion rounding errors. This figure may also be affected by a number of external factors,[11] as can the power and torque values.

The conditions under which this limitation was adopted led to the 1999 and 2000[2][3] Hayabusa's title remaining, at least technically, unassailable, since no subsequent model could go faster without being tampered with sans early 2000 models.[13] After the much anticipated Kawasaki Ninja ZX-12R of 2000 fell 6 km/h (4 mph) short of claiming the title, the Hayabusa secured its place as the fastest standard production bike of the 20th century. This gives the unrestricted 1999 models even more cachet with collectors.

Besides its speed, the Hayabusa has been lauded by many reviewers for its all-round performance, in that it does not drastically compromise other qualities like handling, comfort, reliability, noise, fuel economy or price in pursuit of a single function. Jay Koblenz of Motorcycle Consumer News commented, "If you think the ability of a motorcycle to approach 190 mph or reach the quarter-mile in under 10 seconds is at best frivolous and at worst offensive, this still remains a motorcycle worthy of just consideration. The Hayabusa is Speed in all its glory. But Speed is not all the Hayabusa is.

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The third-generation Hayabusa was announced on February 5, 2021. Cycle World and Motorcyclist magazines referred to the third generation 2022 model year Hayabusa as GSX1300RR rather than GSX1300R, with no mention of what that might signify.

Sales
Typically, a new sportbike model sells well in its first year, and then sees its numbers decline every year as it grows older. The Hayabusa reversed this pattern, selling in greater numbers every year from the 1999 launch through the 2008 revision. From its debut in 1999 to June 2007 over 100,000 Hayabusas were sold worldwide. In the United States in each of the years 2005 and 2006, over 10,000 units were sold.

It was predicted that the gentlemen's agreement speed cap would hurt sales, because buyers would not want a bike that was hobbled with a speed limiter, even riders who would never approach the hypothetical maximum. However, sales in the United States increased year after year between its release in 1999 and 2006, rising from just a few thousand units in 1999 to over 10,000 in 2006.

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