Consciously or not we constantly design experiences for ourselves and for others. Deciding not to design is a design choice and usually, a poor one. Watch the experience formula unfold​ and create better experiences for the rest of your life.

Sara Michelazzo is an Italian designer, devoted to building things that matter. Sara studied and worked in Bologna, New York and Syndey. She is one of the junior leading thinkers in User Experience in Australia. She built her first website 10 years ago and has spent the past 3 years working for B2B start-ups. She has covered many different roles: web developer, brand designer, visual designer, UX designer, information architect, interaction designer and design team leader. She has crafted experiences for iOS and Android apps, webapps, websites, Google Glass and Android Wear. Serial thinker, compulsive sketcher, tireless learner, screenshots collector. Sara likes singing very loud, walking in the rain, cooking for her family & friends and coaching people about how to design their lives.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx