In this video, Simon Sinek discusses the demand for his work by emphasizing opportunities to address the lack of trust and cooperation in organizations. Sinek also highlights the essential qualities of great leaders, focusing on empathy and perspective, as well as the overlooked responsibility of leaders to look after those under their charge.

Key Points:
1. Demand for Simon Sinek's work and the opportunity to address the lack of trust in organizations.
2. Essential qualities of great leaders, including empathy and perspective, as well as responsibility towards the led.
3. The importance of leadership training when moving from responsibility for the work to responsibility for the people doing the work.
4. Stories of positive experiences at the Four Seasons hotel to illustrate the impact of leadership and the importance of creating the right work environment.
5. Critique of business practices, such as the prioritization of shareholder value, and advocate for a shift towards empathy, understanding, and a long-term game mindset in leadership and business strategy.

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