15 Strategies That Made Apple the Most Valuable Company in the World l Subscribe to Intelligent Encounters: https://www.youtube.com/Intelligenten...

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With a market cap north of $2 trillion and a cult like status, Apple is a unique success story in the modern business era.

One thing’s for sure: the company didn’t become the most valuable company in the world by accident.

Every corporate success story contains at least a little bit of luck and good timing. But becoming an undisputed market leader and staying that way for over a decade takes more.

These are the fifteen strategies we’ve identified that led Apple to get where it is today, earning it the crown — for now, at least — of the most valuable company in the world.

Number 1: Doesn’t Try to Be the Biggest (01:39)
Number 2: Laser Focus on Its Market (02:16)
Number 3: Hardcore Commitment to Customer Experience (02:40)
Number 4: Controls Its Ecosystem Better Than the Competition (03:19)
Number 5: Better Right Than Early (03:56)
Number 6: An Unparalleled Marketing Machine (04:37)
Number 7: Aggressive Commitment to R&D (05:37)
Number 8: Premium Experience Justifies Premium Pricing (06:27)
Number 9: Restraint in Product Offerings (07:05)
Number 10: Uses Human Language, Not Tech Jargon (08:16)
Number 11: Retail Stores as Experiential Destinations (09:02)
Number 12: Builds a Ethos Around Its Products and Services (09:51)
Number 13: Effective Emotional Appeals (10:37)
Number 14: iPhone, iPhone and iPhone (11:22)
Number 15: An Ecosystem, Not Just a Device (11:51)
Conclusion: (12:36)
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