Besides being at his candid and performative best at TechSparks 2019, Vijay Shekhar Sharma made ample references to the Bhagavad Gita and the Shastras (holy texts), when asked about rising competition in India's payments business and in other segments like online ticketing.

"You can't really fight your own [friends] in the business," VSS said, referring to Arjun's dilemma in the Mahabharata, and to BookMyShow Founder Ashish Hemrajani, his dear friend. (Paytm competes with BookMyShow in the online ticketing industry.)

"Our ticketing business is profitable. We sold 100 million tickets last year, but no one sees us as competition there," Vijay stated.
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