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The Value of Stories in Business | Aswath Damodaran | Talks at Google

Talks at Google

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Published on May 11, 2017
The world of investing/finance is divided into two camps. In one, you have the number-crunchers, who believe that the only things that matter are the numbers and that imagination/creativity are dangerous distractions. In the other, you have the storytellers, who build on the stories they tell about companies and how these stories will bring untold wealth. Each side believes it has a monopoly on the truth and looks with contempt at the other. Prof. Damodaran contends that stories matter, but only if they are connected with numbers. And numbers are empty, unless they are connected with narratives. In this talk, he looks at the process by which one might build narratives, check them against reality and convert them into valuations. Uber and Ferrari examples are used to illustrate the process.

Slides for the talk: https://goo.gl/zKVaQL

Check out the book on Google Play: https://goo.gl/tnGlDe

This talk was moderated by Saurabh Madaan.
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