How legal teams use MikeTM Watch to automate journal watch & strengthen brand protection strategy
Mikelegal Services Mikelegal Services
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 Published On Apr 29, 2024

The webinar will cover:

1.⁠ ⁠Using MikeTM Watch to detect infringements in the journal -
a. on the basis of TM Applied For
b. on the basis of Image Similarity
2.⁠ ⁠Customisations available to get targeted infringements
3.⁠ ⁠Ability to search in the Goods and Services description
4.⁠ ⁠Ways to protect brand before publication in the journal
5.⁠ ⁠Q & A session

Time Stamps:

1:00 – Introduction
2:24 – Description of the different types of heads for Brand Protection
3:45 – How MikeTM Watch automates journal analysis
5:15 – How to filter infringements, customise reports, and send notices & emails to individuals or teams for filing the relevant opposition
7:22 – Getting goods & services descriptions for your marks & other filed marks
8:10 – How to get customised results, set focus elements & other relevant information
8:45 – How to set class preferences to capture infringements
9:15 – Creating pre-set filter templates for search results of captured infringements
10:14 – Using image recognition tool to capture infringements
12:35 – Identifying text in images using image recognition
15:45 & 26:30 – Brand compare feature & functionality
18:10 – Q&A on Do you need to download TM report to email & send reports to clients. How to send multiple threat marks to clients or third parties
19:40 - Q&A on Do you get information of the application before it is published in journals?
20:00 – Details about TM protect feature
21:50 – Comparing portfolios from e-commerce websites
22:16 – Keeping track of applications filed
22:50 – Q&A on brand compare
23.30 – Q&A on filing TM renewals from the dashboard
24:30 – The main difference between image similarity & brand compare
25:50 – Advantage of conducting a public search with MikeTM Search
27:20 – Q&A on marks being opposed by multiple parties
28:30 – Q&A on protecting TM before publication
28:40 – Q&A on steps to take if the link sent on the dashboard or in the report does not open
29:30 – Closing remarks

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