Rolex is a brand synonymous with luxury but they have managed to cater their luxury watches to the masses. How did they convince the world that buying a Rolex watch is a must!?

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Chapters:

0:00 - Introduction
0:48 - The Genius Behind The Brand
3:11 - The Ingenious Marketing of "Reliability Over Exclusivity"
5:10 - The Scarcity Factor: Crafting Desire Through Limited Editions
6:13 - The Star-Studded Strategy
7:41 - The Symbiotic Alliances

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