Equity Rolls vs. Earn-outs, One of These Will Cost You MILLIONS
Jason Swenk Jason Swenk
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 Published On Premiered Mar 12, 2024

Today's guest will talk about how earnouts work and why private equity companies are increasingly doing "roll-ups" to consolidate agencies.

Best-selling author and creator of The Value Builder System John Warrillow has experience selling four businesses and knows agency owners should be looking into the advantages of an equity roll over earnouts. He’ll share some common mistakes in selling agencies and the dangers of fixating on scaling. Learn how earnouts work and if it's the best choice if you want to sell your digital agency.

Listen to the full episode here: https://www.agencymastery360.com/podc...
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.

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