Watch out Nike! $ONON has become a powerhouse brand globally in the premium & performance shoe sector. Now, they're going after apparel. Today on Dumb Money, Dave and Chris discuss the unexpected popularity of running shoes among non-athletes, specifically the ON brand by Swiss company On Running. The shoes have become a fashion trend and are worn by various demographics, including boomers, moms, and tech nerds. They reveal their pre-earnings bet on ON, which has the ticker symbol ONON, and discuss the company's potential to become the next Nike or Adidas due to its broad appeal and expansion into other shoe categories and apparel. They also share insights from data suggesting strong domestic sales for On Running during the current quarter, despite challenges such as tougher year-over-year comparisons and currency headwinds. Additionally, they discuss the growing popularity of Bitcoin and the endorsement of institutional investors, including the manager of the largest Bitcoin ETF, for adding Bitcoin to their portfolios. The video concludes with a warning to viewers about scams and a wrap-up of the discussion on the ON brand and its partnerships with athletes and influencers.