Joe Kraus, president of Lime, issues a challenge to the industry with his keynote, "The First to 100 Million Rides," at Micromobility Europe. Drawing lessons from three earlier modes of transportation, Kraus calls for greater safety, sustainability, and accessibility in micromobility, while warning against the threat of inertia. He also recaps how Lime became the fastest-growing scooter company in the world.

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Micromobility Europe | Berlin | October 1, 2019