The Tata Nano continues in a long line of inexpensive “people’s cars”, designed to push car usage to the masses. Many of these cars succeeded and fuelled both car ownership, and in many cases the standard of living. When the Nano was launched it was touted as a car that that would change India, but in 10 years production stopped with just 300,000 sold. How did a car designed to move Indians from their motorcycles into a comfortable 4-seat car fail, and what’s Tata’s future strategy for an entry level car?

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