In this episode of Company Forensics, we’ll talk about one of the coolest clothing brands in the world: The North Face. It seems like the brand has existed for decades and that their high-end products last forever. And this is true. But The North Face has had a rocky history of successes and failures. The brand faced bankruptcy several times and, at one point, was rescued as part of a very, VERY cheap merger. Since then, The North Face has slowly risen to the top, where it stands today. Learn more about this brand reconstruction story in this video!

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How The North Face was born - 1:33
First signs of turmoil - 4:06
Another iteration, another north - 5:57
Internal chaos - 7:25
Revived, yet again - 8:59

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