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What happened to Forever 21? Why forever 21 went bankrupt?

It was the embodiment of the American dream. A migrant couple who starts from scratch and rises to the top of the clothing retail industry. But then, that dream plummets to the ground.
Forever 21 became a fixture in fashion and the wallets of twenty-something-year-olds. The clothes were fashionable and cheap, and there was a Forever 21 store in almost every shopping mall you could think of.
They were ALL OVER the world. And, with the latest fashion trends on hand, they seemed here to stay.
But Forever 21 was a controversial brand. It grew too fast and had dubious practices.
So, it’s safe to say that it rocked the world of fashion, for better or for worse. And, in 2019, it was the ever-changing world of retail that ROCKED Forever 21, so much so that the company filed for bankruptcy protection.
How did one of the world’s most noticeable fashion brands manage to get to this point? In this episode of Startup Forensics

How Forever 21 began - 1:35
The wrong growth and expansion - 3:23
Controversies - 6:09
The demise - 8:09
A look into the future - 10:20

#forever21 #startups

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