Beverage businesses can lose as much as ten percent of revenue during January. But “dry-January” represents a trend that goes beyond one month. Drinking less, or not at all is becoming accepted culturally, and businesses are taking note. Tesstastic Mixers opened in October, with an equal focus on alcoholic and non-alcoholic offerings. By Connor Shreve.

This story is sponsored by Sky Ute Casino Resort and Serious Texas BBQ.