In this week's episode of The New Normal, The New York Times’ svp of ad innovation Allison Murphy talks about life after the cookie, and the paper of record's move toward first-party data.

The New Normal is a weekly interactive show where a top Digiday editor interviews a media and marketing industry leader on how they're adapting to a changed reality. This 45-minute program weaves in audience participation in a discussion on the challenges facing executives, organizations and the market.

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