“People don’t buy WHAT you do, they buy WHY you do it.”

Powerful message excerpted from the most-viewed TED talk of all time.

Start With Why - How Great Leaders Inspire Action.


Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.

Dave is a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

🔸 Grab Dave’s best-selling books: The NEW ROI: Return on Individuals & The NEW ROI: Going Behind The Numbers here: https://amzn.to/3yIv670
🔸 Connect with Dave on LinkedIn:   / davebookbinder  
🔸 Connect with Dave on FaceBook:   / davidlbookbinder  
🔸 Follow Dave on Twitter:   / dbookbinder  
🔸 Check out https://www.NEWROI.com for more.