Ever get confused how exactly Google Ads billing actually works? Seeing the ad spend adjust every day - sometimes even going over your budget - is easy to misunderstand. In this video, we explain the entire process, breaking it down into easy-to-understand pieces. Whether you're a small business owner, agency owner or experienced marketer, this video is made to help you understand how Google Ads billing works.

Mentioned in Video:

How Google Spends Your Money: https://support.google.com/google-ads...
What is Overdelivery? https://support.google.com/google-ads...
What are Jurisdiction Fees? https://support.google.com/google-ads...
Fraud Blocker Software: https://fraudblocker.com/


Skip to Section:
00:00:00 Introduction
00:00:12 How Google Decides Monthly Spend Limit
00:00:47 What is Overdelivery?
00:02:49 What Fees does Google Ads Take?


Related Resources:
My Google Ads Budget Calculator: https://www.josiahroche.co/google-ads...

How to Instantly Lower CPC on Google Ads:    • How to Instantly Lower Your CPC on Go...  

How to Choose Google Ad Spend:    • How Much To Spend On Google Ads — Cho...  


Frequently Asked Questions:
What are the different payment options available with Google Ads?
Google Ads offers a variety of payment options, including automatic payments, manual payments, and monthly invoicing.

How often will I get billed for my Google Ads spending?
The billing cycle for Google Ads can differ based on the payment setting you choose.

Can I set a budget limit to avoid overspending?
Yes! Setting daily or campaign budgets in Google Ads can help avoid overspending.