Hi, thanks for stopping by! You’re watching #TheBarbershopWithShantanu

In today's episode, we have Aditya Sehgal, ex-COO Global at Reckitt, and founder of asgard.world, a metaverse company.

We talk about how his 10,010 days at Reckitt, working his way up the corporate ladder, building #Durex out into the fun brand it is today, insights on China, what India needs to do to grow, his frameworks for growth, brand building and so much more.

The episode is chock full of invaluable insights. You'll kick yourself if you don't watch till the end.


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00:00:00 Teaser
00:00:53 Introducing Aditya Sehgal
00:02:20 10,010 days at Reckitt
00:05:08 Starting out in Gorakhpur
00:10:37 Marketing stint & working with a huge team
00:15:20 Being called back to sales
00:17:40 Being perfectly correct, and perfectly wrong
00:20:34 Learnings about mass distribution
00:25:36 Growing a brand & e-commerce learnings
00:29:47 Being sent to China
00:31:45 The need for Brutal Honesty & letting people go
00:35:09 Insights about China and India
00:38:36 China has different names for everything
00:40:38 Complex structures in China
00:41:21 Reckitt's model for growing brands
00:49:20 Cultural learnings from China
00:53:22 Acquiring Durex and building the fun image for it
01:01:36 Framework for innovation
01:04:05 Working with e-commerce from the start
01:05:06 Starting D2C in China
01:06:43 China is ahead of the world technologically
01:09:57 Global companies struggling in China
01:10:56 Nutrition and excercise
01:11:48 Comparing India & China
01:27:13 India needs to protect itself environmentally
01:30:20 Life is about balance. Growth isn't everything
01:36:03 Moving out of China
01:41:24 Dealing with Covid before it got out
01:46:18 Turning 50 & wanting to move out of corporate
01:49:39 Formula for happiness
01:53:25 What is Adi running towards?
01:57:22 Building asgard.world
01:59:06 Aditya's releaxed workstyle now
02:02:22 Adi's words of advice
02:05:30 Concluding notes
02:07:29 The Bombay Shaving Company hamper
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MORE ABOUT ASGARD.WORLD

Website: https://www.asgard.world/
LinkedIn:   / asgard.world  
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ABOUT OUR CHANNEL

My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae.
I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.

The BarberShop with Shantanu S2: Raiser’s Edge goes beyond our conversations from S1 on our podcast to tangible help.

With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success.

We will be releasing an episode every Friday at 9 pm. Tune in and hope you enjoy. :)
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