In this episode, we are trying something different. Recorded live at the CFA Society’s Toronto Annual Wealth Conference, we take an exclusive look at the origins and evolution of the Rational Reminder Podcast through an interview with Ben and Cameron. From motivations for starting the podcast to favourite episodes and guests, we delve into the behind-the-scenes of the show. Discover how the podcast has grown, the impact it's had on listeners, and the exciting global reach it's achieved. Get an exclusive look at the challenges, regrets, and valuable lessons learned along the way. Then, we are joined by Mark McGrath to explore common pitfalls of ITF accounts, providing listeners with valuable information to help them make the right decisions for their investments. Finally, we welcome special guest Brittany Hodak, author of Creating Superfans, which unpacks the concept of turning customers into passionate fans of your brand. Brittany shares her insights on the power of storytelling in business and how to create Superfans who will champion your brand. We explore the concept of the experience economy, the right approach to investing in marketing for your business, and much more! Join us for this extraordinary episode that blends wealth management insights, podcasting wisdom, and the secrets to cultivating Superfans. Whether you're a long-time Rational Reminder listener or a business owner seeking to supercharge customer loyalty, this episode has something for everyone. Tune in now!

Timestamps:

0:00:00 Intro
0:01:33 Main Topic
0:05:38 CFA Society Toronto: Rational Reminder Interview
0:52:15 Mark to Market
1:02:23 Main Topic Part Two
1:03:36 Special Guest: Brittany Hodak
1:22:23 Aftershow


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Links From Today’s Episode:
Brittany Hodak — https://brittanyhodak.com/
Brittany Hodak on X —   / brittanyhodak  
Brittany Hodak on Instagram —   / brittanyhodak  
Brittany Hodak on Facebook —   / brittanyhodak  
Brittany Hodak on LinkedIn —   / brittanyhodak  
Creating Superfans — https://www.amazon.com/Creating-Super...
Mark McGrath on LinkedIn —   / markmcgrathcfp  
Mark McGrath on X —   / markmcgrathcfp  
Mark McGrath on Calendly — https://calendly.com/mark_mcgrath/
Annual Wealth Conference 2023 — https://web.cvent.com/event/874a7379-...
The Fiscal Theory of the Price Level — https://www.amazon.com/Fiscal-Theory-...
How to Change — https://www.amazon.com/How-Change-Sci...
Get It Done — https://www.amazon.com/Get-Done-Surpr...
Your Future Self — https://www.amazon.com/Your-Future-Se...
Like the Best Podcast — https://open.spotify.com/show/22fi0Rq...
Deep Work — https://www.amazon.com/Deep-Work-Focu...
Storyworthy — https://www.amazon.com/Storyworthy-En...
Financial Market History — https://www.amazon.com/Financial-Mark...
The Great Depression: A Diary — https://www.amazon.com/The-Great-Depr...
Using Behavioral Science in Marketing — https://www.amazon.com/Using-Behavior...
Clear Thinking — https://www.amazon.com/Clear-Thinking...
Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/t...
Rational Reminder Website — https://rationalreminder.ca/
Rational Reminder on Instagram —   / rationalreminder  
Rational Reminder on X —   / rationalremind  
Rational Reminder Email — [email protected]
Benjamin Felix — https://www.pwlcapital.com/author/ben...
Benjamin on X —   / benjaminwfelix  
Benjamin on LinkedIn —   / benjaminwfelix  
Cameron Passmore — https://www.pwlcapital.com/profile/ca...
Cameron on X —   / cameronpassmore  
Cameron on LinkedIn —   / cameronpassmore