Boy Scouts will change name to Scouting America in major rebrand
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 Published On May 7, 2024

The Boy Scouts of America is changing its name for the first time in its 114-year history, rebranding as Scouting America. It's a significant shift as the organization emerges from bankruptcy following a flood of sexual abuse claims and seeks to focus on inclusion.

The organization steeped in tradition has made seismic changes after decades of turmoil, from finally allowing gay youth to welcoming girls into its ranks. With an eye on increasing flagging membership numbers, the organization announced the name change Tuesday at its annual meeting in Florida.

“In the next 100 years we want any youth in America to feel very, very welcome to come into our programs,” Roger Krone, who took over last fall as president and chief executive officer, said in an interview before the announcement.

The organization began allowing gay youth in 2013 and gay adult leaders in 2015. In 2017, it made the historic announcement that girls would be admitted, with girls being accepted as Cub Scouts as of 2018 and into the flagship Boy Scout program — renamed Scouts BSA — in 2019.

There were nearly 1,000 young women in the inaugural class of female Eagle Scouts in 2021, including Selby Chipman. The all-girls troop she was a founding member of in her hometown of Oak Ridge, North Carolina, has grown from five girls to nearly 50, and she thinks the name change will encourage even more girls to realize they can join.

“Girls were like: ‘You can join Boy Scouts of America?’” said Chipman, now a 20-year-old college student and assistant scoutmaster of her troop.

Within days of the announcement that girls would be allowed into the Boy Scout program, Bob Brady went to work. A father of two girls and a proud Eagle Scout himself, the New Jersey attorney was eager to form an all-girls troop. At their first weekend gathering with boys troops, the boys were happy to have the girls involved but some adult leaders seemed concerned, he recalled. Their worries seemed to melt away as soon as the girls led a traditional cheer around the campfire.

“You could see a change in the attitude of some of the doubters who weren’t sure and they realized, wait, these kids are exactly the same, they just happen to have ponytails,” said Brady. His daughters are among the 13 girls in his troop who have achieved the vaunted Eagle Scout rank.

Like other organizations, the Scouts lost members during the pandemic, when participation was difficult. And while numbers remain down from historic levels, they have seen a rebound in the last year, Krone said. Membership peaked in 1972 at almost 5 million. The organization currently serves more than 1 million youths, including over 176,000 girls and young women.

While camping remains an integral activity, scouting offers something for everyone today, from high adventures to merit badges for robotics and digital technology, Krone said: “About anything kids want to do today, they can do in a structured way within the scouting program."

The Boy Scouts’ $2.4 billion bankruptcy reorganization plan took effect last year, allowing the organization to keep operating while compensating the more than 80,000 men who say they were sexually abused as children while scouting.

Angelique Minett, the first woman chairperson of Scouts BSA, gets excited about the future of scouting when she sees the 20-person youth council from across the United States help guide the program by raising issues important to them, like sustainability, and things that they'd like to see changed, like the fit on some of the uniforms.

“When we think scouts we think knots and camping, but those are a means to an end," Minett said. “We are actually teaching kids a much bigger thing. We are teaching them how to have grit, and we’re teaching them life skills and we’re teaching them how to be good leaders.”

The organization won't officially become Scouting America until Feb. 8, 2025, the organization's 115th birthday. But Krone said he expects people will start immediately using the name.

“It sends this really strong message to everyone in America that they can come to this program, they can bring their authentic self, they can be who they are and they will be welcomed here,” Krone said.

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