A key framework for analysing the key features of the external business environment - PESTLE Analysis - is explained in this revision video.

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VIDEO CHAPTERS
0:00 Introduction
0:07 What is PESTLE Analysis?
0:51 PESTLE Analysis provides a useful way to analyse the overall external environment
1:34 Political
2:32 Economic
3:11 Social
3:56 Technological
5:00 Legal
5:53 Ethical & Environmental
6:55 Example - Apple