What should creators do if the US government bans TikTok? Fitness and lifestyle entrepreneur Cassey Ho says, don't put all your eggs in one basket.

With 17 million social followers — 3.5 million of which are on TikTok, fitness and lifestyle entrepreneur and founder of athleisure brands @blogilates and @popflexactive, Cassey Ho, is leading a generation of content creators and brands who have built businesses on platforms that could soon be radically disrupted.

Cassey joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.

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Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring co-founder of LinkedIn Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.