We discuss a new study by Glenn Alsop that examines the prevalence of discussion and forum search features This module is a tacit admission on Google's part that its algorithm can no longer actually surface good organic content. LikeThe study, which analyzed 10,000 product review search queries, revealed significant insights into user behavior and Google's response to search result satisfaction.
According to the findings, the discussions and forums Search Engine Results Page (SERP) feature appears in 77% of the analyzed queries, with Reddit emerging as the dominant platform in this category. Alsop's research indicated that Reddit was present 98% of the time when the discussions and forums feature appeared, often occupying two out of the three results showcased.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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