Arne Sigurd Rognan Nielsen is a collaboration and senior social business advisor and evangelist at IBM. Arne has held a multitude of positions in his career: a photographer, journalist, chief editor, writer, sales manager, personal productivity consultant, and military professional. Arne has written several books on themes such as sales, marketing and key account management, and is a hard core blogger.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).