How can companies use the best data practices at various stages of growth? This panel of successful entrepreneurs share their answers from implementing a CRM system to how to hire for analytics roles, and the importance of experimentation during growth.


Moderator: Eric Bradlow, W'88 Wharton Marketing Professor and WCAI Faculty Director

Panelists
• Jessica Lachs, WG'11 Head of Business Operations and Analytics, DoorDash
• Ethan Prater, WG'04, Chairman, Digital Health Track; Alchemist Accelerator
• Krista Seiden Analytics Advocate, Google

Recorded on April 24, 2017 at Wharton San Francisco