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Have you ever wondered how some people show up on video and ROCK the heck out of it? Join us today as Elaine Williams, performance coach and founder of Captivate The Crowd, gives us inside tips on how to captivate your audience. Audience engagement is critical for your success in live streaming - and so are authenticity, video lighting, and many other elements. Watch until the end to know what those are.

The whole point of doing video is so that people can see who you are as a person. So show up, and look AND feel human. If you want to connect with prospects and have them turn into clients, it will be easier for them to trust you when they feel like they know who and how you are as a person. Video is excellent for that purpose.

You may feel self-conscious about how you look and how you present yourself - whether you’re “cool,” interesting, or influential enough to pull it off - but honestly, nothing beats authenticity.

As Elaine Williams puts it, what people value most in the world is trust.

Overcome your fear, connect with your “why", prepare the right equipment, set up the right video lighting, and just do it! Embrace who you are so that your followers can do the same.

Captivate The Crowd is a performance class aimed at helping professionals inspire people to believe in their brands and promote audience engagement! Elaine is funny, insightful, and brilliant at helping people find their confidence on camera.

This is going to be a FUN session! You don’t want to miss it!


Timestamps:
00:36 – Elaine Williams, performance coach and founder of Captivate The Crowd
03:20 – How Elaine helps people get comfortable with video
06:48 – What video lighting can you use for your videos?
10:20 – What’s the optimum length for ‘short’ videos?
15:26 – How Elaine incorporates comedy and humor in her videos
18:55 – Bringing “twice the energy” to your video streaming
21:22 – How to regain your composure when something goes wrong during a live stream
23:56 – Script or no script?
26:08 – A tip on a casual format you can use in video
29:47 – Consistency is more important than length
31:37 – One more tip for video creators and streamers

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