Looking for a proven video content strategy that you can implement TODAY? You just found it!

In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels.

Here we go!

🎯 Step 1: Define Your Purpose and Goals
Contrary to popular belief, the goal of your video content is NOT to bring "Awareness" to your company. It's not to "Schedule more calls". It goes so much deeper than that. If you're not sure what I'm talking about right now then I would say watching this video is not an option…it's a MUST

🎯 Step 2: Dive into Audience/Customer Insights
When you hear this chances are you'll nod your head and say, "Yeah I know Alex, I need to know my customer." You'd agree this makes sense. But yet you're not talking to customers about WHY they buy from you. HOW they buy. You're not talking to prospects and getting curious around what their buyer journey was like by time they got to you. This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!

🎯 Step 3: Establish Pillar Content and Channels
Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you've gotta make sure you're building on the RIGHT channels, both on and off social media. Owned and rented land.

🎯 Step 4: Align Your Home Bases
Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you.

🎯 Step 5: Create a Seamless Content Process, System, and Workflow
Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that's the game! :)

📺 Watch our bonus videos here:
* How to Repurpose Your Video Content Like a Pro:    • Repurpose your video content like the...  
* Building Your Content Library for Maximum Impact:    • How to build your own content library  

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠   / alexbsheridan  
LinkedIn:   / alexbsheridan  
TikTok: https://vm.tiktok.com/ZTdHkmbFb/
Website: https://impaxs.com/

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