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A complete analysis of The Trade Desk ($TTD) and why I believe it is a BUY and HOLD for any long-term investment portfolio!

The Trade Desk is a Demand Side Platform (DSP) within the digital advertising industry, and growing at a rapid pace having only gone public on September, 2016. Its KOA AI algorithm and programmatic advertising approach has enabled it to challenge competitors across multiple channels, including display, social, mobile and video. With digital advertising at large expected to expand over the next decade plus, and also usurp traditional advertising spending, the Total Addressable Market is huge for TTD! Add to the fact they are expanding in Asia and investing heavily in the CTV space, there's little reason to doubt the success of this company moving forward.

Timestamps:
- Start: 0:00
- The IPO: 0:26
- The stock price: 1:04
- What does TTD do?: 1:51
- The various digital advertising channels: 2:35
- KOA AI: 4:50
- Programmatic advertising: 5:19
- Worldwide digital ad spending revenue by company: 7:02
- Worldwide digital ad spending vs total media: 8:35
- The rise of programmatic within digital advertising: 9:22
- Where does the money go?: 10:22
- The move towards CTV: 10:54
- Will Netflix start showing ads?: 11:46
- TTD invests heavily into CTV: 12:36
- TTD partners up: 13:13
- No need to worry about antitrust: 14:28
- TTD's Income Statement: 15:32
- The Total Addressable Market: 16:31
- TTD's Balance Sheet: 17:06
- Who holds TTD stock: 17:45
- Ratio analysis: 18:38
- Growth for 2020 and 2021: 19:21
- Closing: 20:16

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