I talk about how ads are absolutely terrible in 2023, and how popular corporations and influencers manipulate the consumer's mindset to get us to buy useless tat.

This was a little late getting out, because I'm a little gen-z gremlin perfectionist.


Part 1. There are Ads everywhere
Part 2. Why Ads matter?
Part 3. Ads today are bad
Part 4. Frequency: too many ads
Part 5. Desirability: A little too good to be true
Part 6. Authenticity: Brands and influencers are not your friends
Part 7. Conclusion. Companies are not your friends

If you've watched the video, thanks for watching! What do you think of Ads today? Am I the only one who thinks the amount of ads are ridiculous??



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Check out Culture Broker, a serial fiction novel I’m writing:

This is a story about a young woman who gets into all the wrong crowds.
And a story about a young man who is all the wrong crowds.
For everyone's sake, they should not fall in love.

(comes out fortnightly Sun 9am): https://culturalbroker.substack.com/

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Become an Airhead and follow ma socials:
Instagram: @upintheairft.zurich
Twitter: @uitaftzurich
Website: https://www.upintheairftzurich.com/

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About me:
I am a 20-somethin’ y.o intellectual crackhead, who like books, poetry, and anything else I like to get into (art, films, philosophy, culture, social commentary etc.). Talking books, I like classics, literary fiction, and sci-fi, but will read anything if it’s bad-funny enough.

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(Important) References:
Paul Inman, 'How Many Ads do you see a day [Updated 2023]', 75Media.
Susan Sontag, 'Posters: Advertisement, Art, Political Artifact, Commodity, first published in Dugald Stermer, ed., 'The Art of Revolution: 96 Posters from Cuba (New York: McGraw-Hill, 1970)
Tiffany Hsu, 'Why Are You Seeing So Many Bad Digital Ads Now?', New York Times.
Walter D. Scott, 'The Psychology of Advertising', The Atlantic.

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Music:
Opening Song: Stephen Heller, Heller Etude, op. 45 (4), (Sorrow and Joy)
Background music:
- Psychological Circus - Zürich
- Kiwi - Jeff Kaale


#booktuber #videoessay #advertising #advertisement #psychology #influencers