Rita Gunther McGrath: The End of Competitive Advantages
Business Innovation Factory Business Innovation Factory
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 Published On Nov 12, 2019

Rita Gunther McGrath recognizes and embraces the fact that the current business climate is unstable, less certain, and more ambiguous, and it is crucial that innovation and growth strategy frameworks adapt. Gunther McGrath’s progressive thinking has pegged her as a world-renown thought leader on innovation and growth strategy, landing her a perennial place on the Thinkers50 list amongst the top 10 management thinkers in the world. Gunther McGrath is best known for sharing her thoughts as an author in her various novels, on the stage as a speaker, and as a professor at Colombia Business School.

Tune into this episode of the Business Model Sandbox podcast to hear Saul Kaplan and Rita Gunther McGrath break down the change of roles within organizations, the end of sustainable competitive advantages, the rise global competition and its effect on barriers to entry, and much more.
Learn more about BIF here: http://www/businessinnovationfactory.com

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