Firá is the modern capital of the Greek Aegean island of Santorini (Thera). A traditional settlement, "Firá" derives its name from an alternative pronunciation of "Thíra", the ancient name of the island itself.

Fira is a city of whitewashed houses built on the edge of the 400 metres (1,312 feet) high caldera on the western edge of the semi-circular island of Thera. The two main museums of interest are the Archaeological Museum of Thera, 30 metres (98 feet) east of the cable car entrance, and the Museum of Prehistoric Thera at the southeast corner of the White Orthodox Cathedral of Ypapanti, built on the site of an earlier church destroyed in the 1956 Amorgos earthquake. The town also hosts a number of churches, including the Cathedral of Ypapanti and the Three Bells of Fira.

Fira is characterized by its whitewashed houses with the blue doors, while a breathtaking panoramic view over the caldera awaits every guest that steps foot on its ground. Apart from a romantic atmosphere and picturesque sceneries, in Fira you will also find the Archaeological Museum of Thera and the Museum of Prehistoric Thera, where you can discover more about the rich history of the island.

The main square of Fira is called Theotokopoulou Square. With a simple walk around it you can find anything you need, from shops, jewellery, cafes, restaurants, bars and taverns, to night clubs for the party lovers. At the city's main streets, you can find bus and taxi stations for your transportation needs, while various travel agencies are located there as well, ready to help you plan a short trip in nearby destinations.Access to Fira is mainly by roads on its eastern side, climbing from its port via the zigzag footpath on foot or on donkeys, or by riding the steep cable car from its lower terminal by the port. The central square of Fira is called Plateia Theotokopoulou, with a bus and taxi station, banks, and pharmacies.

Firostefani is located north of Fira and although it used to be a separate settlement, today it is considered part of the capital. Its name can be translated as "The Crown of Fira", because of its location right above the town of Fira, which also provides breathtaking views over the capital, the sea and the volcano.

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